Chapter 12

Social care tips 

1. Is about providing creative executions of campaigns  
2. Fostering and maintaining the existing relationships among the members of the online community
3. You do not have to be in EVERY conversation. 
4. Listen and understand the situation and context people are in
5. Be present and engaged on the channels your audiences are on.

Steps to set up a proactive social care program for businesses and social media professionals, such as:

• Establish a team of professionals who are trained 
• Create designated responsibilities and training protocols
• Assign specific tasks for individual employees
• Have established key performance indicators to determine success or failure

Perks of social care 

• Making it easy for the customer to get on with their business
• Understanding it’s not only the products people are concerned about but the experience. 
• A negative experience will not only create unhappiness, which can give you a bad reputation 
• Having a vast experience will motivate people to come back and do business or engage with your content more

Social media and nonprofits are a vast topic. Social media helps several nonprofits to become known and stay in business. My personal experience from helping nonprofits with social media is that it made a huge difference and helped the nonprofit to become well known. Many of the successful nonprofits have become some of the most follows on social media. Ways to use social media: Community engagement and education, brand building and reputation, program recruitment, management, and fundraising. An example of a successful campaign was the John Wayne Foundation #ShowYourGrit Campaign. The best practices are to have responsibilities, duties, and a team in place for social media and to spend the time to focus and target your messages, channels, and audiences.

Social media and health care:

Social media is an avenue where patients, customers, and other community members come together. There are some opportunities for health-care professionals to be aware of related to social media. The industry has to follow strict guidelines outlined by government agencies 

Health-care professionals must be able to demonstrate they are supervising the activities of all parties. Some good practices are: Invest in education into legal and public health sectors and listening and timing of protocol response is crucial. Finally, be aware of what you can and can’t say on social media.