How is social media applied? Professionals must understand how to use social media on the brand, agency, and celebrity side, as well as the consumer side.
- Keep these practices in mind:
- Identify the platforms that can best serve your brand
- Have a strategy for all aspects
- Get loyal fans and ambassadors behind your brand
- Be aware of trolls
If you are in the entertainment businesses, social media is a key part of engaging with fans and audiences while using the platform to showcase reach and influence. Be sure to respond to your fans, even if it’s a nasty argument.
Crisis communication
Crises come in all shapes and sizes in the media world. It is essential to have a full understanding of the crisis before posting or commenting on anything. Try not to avoid the situation. Things to know:
- Not doing your research on the situation can lead to it blowing up even more
- Coming across as defensive is never a good look
- Not expressing concern is big no, no
- No response is a bad response
- Set up a crisis management plan and KNOW IT
- Set up a response team
- Go back to the beginning. How did we get to this?
- Write relevant content that is easy to understand
- Please take a minute to breathe and think it over
- Correct fake news
Social media and journalism
- Be responsible, fair, and impartial in stories
- Be confidential and refrain from disclosure of insider information
- Be careful because everything stated on social media is for public viewing
- Share breaking news
- Report stories in real-time
- Offer exclusives
- Find stories
- Be entertaining
- Confirm and validate all information
Social media and sports
Social media has completely changed the way we can view sports. Athletes can thank social media for helping them to increase fans through their social media platforms. They can get attention from just one post. Athletes who teach workout classes can use the social media platform to get more brand awareness. They can also post when classes are held.
Social media is a great place to spread news, brands, and advertise events. If you do not use it properly, it can damage your reputation forever. Be sure to know the correct way to handle a crisis. It is the wild, wild west online.
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