Chapter 7

6 C’s of effective writing

1. Content
2. Community
3. Culture
4. Conversation
5. Creativity
6. Connection

Know the difference between brand voice and tone. When creating your brand voice make sure it does not reflect your own perspective, but rather that you embody the personality characteristics that are unique, memorable, and authentic to your brand. Tone is the overall voice of characistics you want to interject within the content you are writing. This would be if you are witty, professional, or funny. Brand voice and tone are interconnected; just know the difference.

Types of writing styles for social media

• Professional (general motors)
• Snarky (Wendys)

• Prodct brand focused (Under Armour)

• Inspirational (adidas)
• Audience focused (Budweiser)
• Conversational (dunkin’ donuts)
• Witty (Taco Bell)

• Educational (Sephora)
• Personality focused (Charmin)