Chapter 4
Who hires social media professionals?
- Social media specific agencies operate somewhat differently than traditional corporations. Corporate settings are more structured, formal, and tied to regulations.
- Experience is the first thing employers want to see
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- Portfolio of work
- Colleagues and what they have done. Some people just fell into social media jobs by helping the company with a social media platform. Social media jobs can be created in a day.
- Culture is one of the most important things to have
- Organizational structure for social media
Where to work in social media?
- Large social media agencies
- Large social media companies
- Boutique social media agencies
- Small businesses
- Self-employment
- Corporations
- Nonprofits
- Government
- Sports
- Media
- The opportunities are endless
Key social media roles
- Social media community manager- focus on advocating for the brand on social media
- Social media coordinator- focus on the strategic planning and execution of the social media content for a brand or organization
- Social media strategist- ties in the goals and objectives for the company or clients in question and focuses on how to get these measures accomplished
- Content creator- create work that resonates with audiences
- Freelancer- is one of the more popular routes to take due to the flexibility and independence that come with choosing your own clients and projects
- Consultants- specialize in what they offer clients
The $$
- Average social media manager
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- 31,057 – 74,770
- Average social media specialist
- 30, 035 – 57,631
- Average social media director salary
- 34,862 – 127,394
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