Personal brands can arise in many different ways. “The Rock” has one of the most consistent and personable social media brands. This is why he can gain lots of followers.
Components of a personal brand
- personality- this has to be unique to you
- you can create your own signature hashtag so people will associate that with you
- consistency
- Learn from others by looking at their post
How to establish your brand
- List 5 words that describe you go from there on what your brand maybe about
- Do you have any experience in anything that you can talk about?
- Personal mission statement
- Where do you want to be
- Establish your brand voice
- Establish person brand associations or specific attributes, events, settings, and interests you want from others
- You have to stand out to be remembered
- The content strategy basically focuses on the content you share
- Audience strategy which centers on the relationship you have made on specific platforms
- Customized strategy, meaning you integrate the relationships on the platform you are communicating on
Skills needed and tools
- Research- you need to stay on top of the data. Research methods include surveys, experiments, interviews and focus groups
- Writing and visual content creation is vital. You need to have strong writing skills. It’s about understanding not only the importance of writing for the sake of having excellent grammar and spelling capabilities, but also the need to write for different platforms.
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- Other tools include canva, HubSpot’s blog ideas generator, CoSchedule’s Headline Analyzer, Adobe Spark, Hemingway App, Personality Insights by IBM Watson
- Some tools used to evaluate reputation would be: Talk walker, Mention, BrandsEye, BrandYourself, Klear, and Hootsuite
- Experience and willingness to learn in social media. You have to be hungry for information.
- You need to know how to detect fake personal brands
- Don’t be fake
- Don’t buy followers
- Stand by your opinions
- Focus on quantity rather than the quality of engagement
- Understand the “virtual” brand is only as good as your offline brand
- Lead all interactions with action while considering the long term implications
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