Ethics are a set of moral guidelines and principles that influence our behavior and interactions. Ethical code of conduct is how we respond to different situations.
New deadly sins of social media:
- Misappropriation- this is about timing and appropriateness of jumping into a conversation that is not relevant for your brand.
- Abandonment- you can not build your brand and forget to check social media for a few weeks
- Manipulation- be professional and present your brand in the most authentic way. DO NOT USE CHEAP TRICKS.
- Ignorance- if you are not sure if it is true or not DO NOT post it
- Monotony- do not push people into feeling your brand. Do not post updates like “Like our page”
- Narcissism- do not buy followers. You do not want to spam people with your logo.
- Bullying- it is easy to hind behind to screen and vent but it will reflect poorly on you and your brand.
- Not giving credit when credit it due
- Sharing too much- do not post 5 times a day everyday about your personal life.
- Flame war- a campaign to spark negativity toward the other party involved
Terms of service and agreement or TOS. Before you sign up for a social media account be sure to review the TOS. You have to agree to the terms in order to have account. TOS can be extremely hard to read and understand.
What you post online can become evidence in the court of law. Your job can see everything that you have posted on social media. They can hold inappropriate postings against you. If you post something extremely hurtful or crude it could go viral and then people will shame you for a while. They may even make up a hashtag to continue to shame you.
The Federal Trade Commission oversees a variety of elements but when it comes to social media and privacy, it looks at whether or not the sites publish how they work and what they do in terms f privacy and collecting information about individual users.
Influencers- individuals who are able to persuade audiences to take action and are getting paid for their content, images, or experiences by a brand. The main concern here is that companies are paying influencers to promote their brand and audiences need to be aware of this.
Social media policy
- Introduction to the overall purpose of your social media policy. Outline not only why it is important to have these policies, but why it is important to the organizations, businesses, media outlet or agency.
- Employee conduct and person identity section.
- Section for representing the brand and following the law
- Overall tone on social media
- Responsibility for what you write, create, and share
- Authenticity and values presented online
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