How do we define social media?
- Lariscy, Avery, Sweetser and Howes define social media as “online practices that utilize technology and enable people to share content, opinions, experiences, insights, and media themselves” (p. 314)
- Social media is about people and a way for people to communicate and form relationships
- Social media platforms are gateways for individuals, brands, organizations and nations
Key terms
- Virality- rapid dissemination of information from person to person is one way in which news, stories, and updates reach across various networks in a short amount of time
- User- Generated Content- is content that is created directly by a user
- Branded content- this type of content allows brands to emerge as their own media outlets and create their own content uniquely aligned with their own mission and goals
- Thought leadership- how someone uses social media to persuade people to take action in response to their created content
- Informed decision making- taking creatively, data, and insight to account for social media
Key points
- You do not have to all the answers or even know all of the platforms in play
- Social media can help you in providing awareness of the brand voice, story, and people behind the scenes
- Facebook is the largest social media platform in the world
- Social media can be for personal use, but you can also use it professionally
- Professionals working in social media have a high level of usage for only three platforms
- Storytelling is a key selling point in using social media. Share your point of view
- Showcase your values
- Listen and create relevant content
- Allow users yo be part of the
- New tools and software programs are always being made which is raising the bar and taking new ideas to the next level
Key players in social media
- Facebook- Mark Zuckerberg
- Instagram- Kevin Sustrom
- Linkedin- Jeff Weiner
- Twitter- Jack Dorsey
- YouTube- Susan Wojcicki
- Snapchat- Evan Spiegel
What Social Media Platform should I use?
- YOU DO NOT HAVE TO USE EVERY PLATFORM TO BECOME SUCCESSFUL
- Know where your audience will be looking. You can do this through their age and what product you are promoting
- Know your purpose
- You need to have your personal voice for your brand
- Use pictures or content that will get the attention of your audience
- Respond to your audience
- Look at your data to make sure people are seeing what you are posting
- Know what times to post
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