This chapter was interesting but somethings where common sense or something I had learned in photography. It was a lot of terms like lines, contrast, texture, pattern, and color. There were some interesting facts I had no idea about and other terms:
Visual communication is an area of study that investigates the transmission of ideas and information through visual forms and symbols. Each person sees things differently.
Form is the manner in which content is designed, package and delivered for consumption. Ex. A person’s body, looking at jewelry, clothes, and accessories used to accentuate physical appearance. Content and form are complementary components of a visual design.
Aesthetics are our personal observations of different things. Like some people love one color while others hate that color. For professional designers the filed of applied aesthetics addresses the need for industry- specific rules and guidelines used in trade crafts such as cinematography, graphic design, television, or website design.
The element of design is the strategic arrangement of visual elements within a two-dimensional space to form a unified and holistic impression. This is like the building blocks of visual content, meaning its like the walls and floors of a house. Also, if you understand elements of design and their influence this can help a person become a better visual communicator which may help you in life.
People see in two dimensions normally and form adds the dimensions of depth to shape. Form is also, the three dimensional and connects us to more fully to the way we see objects in the natural world. Shape is a two-dimensional element formed by the enclosure of dots and lines.
The principles of design are extremely important. The elements of design are the ingredients used in making visual art. This means the principles of design is the recipe for combining elements within a visual space.
Unity is important in videos because if things are not together its harder for our brains to connect the dots, hints the viewer will be bored and not watch your movie or video. The principal of emphasis suggests that a good design must have a primary focal point or center of interest. And example of this is like a headline in a newspaper.
Finally, balance is key it is the visual weight of objects is equally dispersed within the frame. Compositional balance can be achieved using either a symmetrical or asymmetrical approach.
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