Understanding Multimedia

Chapter one is about understanding and learning what multimedia is. Legacy media has been around since the age of time almost and it is the traditional form of human exchange. Multi media is like a pathway they everything passes and comes through.

There are many important parts to multimedia:

• Text: visual expression of letters, numbers, and symbols
•  Graphics: a broad variety of things including digital, photographs, illustrations, clip art and any other type of still image
• Video captures real life motion that can be replied for people to feel like they were there when important events happened
• Audio: video assumes the inclusion of an audio component. it can also, serve as an independent element in the multimedia experience.
• Animation creates motion over time through rapid projection of a sequence of hand drawn computer-generated images and falls into two categories 2D and 3D.

The world wide wed or WWW came to life in 1990. It was invented by Tim Berners-Lee.  It has three generations first, is Web 1.0 which was one-way communications and two-point exchange of information. Second, is web 2.0 which had a lot of improvements like content sharing, web pages, content management systems, blogging, and more. Finally, web 3.0 is defined as “a web of data that can be processed directly and indirectly by machines”.

Old media is the forms of mass communication: books, newspaper, magazines, films, sound recordings, radio and television. Where as new media is used to describe digital technologies that continue to change.

In the television world to figure out what shows are being watched they look at the networks, channels, times people view. This is crucial information for television companies. They use a designated market area to find the largest cities and go down from there.

Finally, there are five principles of new media:

1. Numerical representation: states new media objects can be defined numerically as a formal equation or mathematical function
2. Coverage: merging of previously discrete technologies into a unified whole
3. Automation: digitization and structural molecularity are the antecedents upon which the third principle of new media, automation, is predicated.
4. Variability: objects are not bound to a single fixed form but can exist and often do in a “potentially infinite” number of versions.
5. Cultural trans coding: delves deeply into the theoretical implications of using computers to represent the various products of human culture.